Adventures of Sebi and Paul in Switzerland

We already know from the cute commercial above, that Switzerland is more than just mountains and here is the latest story of Sebi and Paul chatting with each other on Facebook in a cyber café, “The holidays without internet”, which is one of my personal favourite online campaigns:

http://chat.myswitzerland.com/playMovie.php?language=en

When you connect to their ‘chat window’ using Facebook Connect, the result is a conversation featuring you and your Facebook page. The chat not just pulls your name as part of the conversation but makes some witty comments about your status updates and photos. The lead up is to convey a message that you are spending way too much time on Facebook and its time for you to head to the Swiss mountains – a promotional contest message follows.

The campaign has everything going for it – engagement, surprise, personalization. What’s more, it taps into the belief that we all are spending way too much time on social media sites – and the message of a Swiss Holiday without any internet connectivity fits in very well there.

So, destination is Switzerland, with or without internet.

What Facebook is for

More episodes of the funny series in social media topic:

• What Twitter is for

• The problem with YouTube