25 posts tagged public service ad
Russian Roulette: Powerful “Don’t Drink and Drive” public service ad by Lowe GGK Vienna, Austria from 2011
The translation of the copy: “With just one shot, you risk everything. Alcohol at the wheel kills.”
PSA draws drivers’ attention to slow down before pedestrian crossings
"Blood saves." - Nicely illustrated print ad campaign for Red Cross by TBWA, Colombia
Powerful ambient public service ad on stairs in the USA for the American Disability Association to draw people’s attention that it’s necessary to transform places like this in the picture wheelchair accessible for the Handicapped
"Help Stop Global Warming" campaign from Jakarta, Indonesia-based freelance art director Ferdi Rizkiyanto’s portfolio
Corona Extra and Sony Pictures release an innovative ambient campaign at the cinemas in Spain, focused on responsible drinking, by demonstrating blurry vision, a side effect of alcohol, at the beginning of the movie “Jango unchained”
Help a child reach 5
This beautiful public service ad, created by OgilvyAction, India for Lifebuoy soap, ask people in a both touching and shocking way to help them fight against infections like Diarrhoea and Pneumonia, because of every year 2 million children die under the age of 5, to help celebrate the 5th birthday of every single children in Thesgora, an Indian village with one of the highest rates of Diarrhoea, by 2015.
"Thousands of women in Israel are held against their will in the prostitution industry. Don’t be an accomplice." - The Israel Women’s Network Ad by McCann Erickson
Great example of typography in advertising - Public service ad for United Nations Fund’s World Population Day from 2006
Did you know that two actors who played “Marlboro Man” died of lung cancer?
The ‘Marlboro Man’ was a character, commonly featured from 1954 to 1999 depicted as a rugged cowboy, conceived by legendary advertising executive, Leo Burnett in 1954 to popularize filtered cigarettes (which at the time were considered feminine) of Philip Morris, the company owning Marlboro, and as a good advertising character, he built a huge fan base for the brand.
However, it turns out that the life in “Marlboro Country” was not so joyful. Namely, two of the actors who portrayed ‘Marlboro Man’ died of lung cancer, a disease caused by cigarette smoking.
Wayne McClaren (appeared in the cigarette advertisement in the year 1976 and died of lung cancer in 1992) and David McClean, who also died of lung cancer in the year 1995, were both hired as actors, and forced to smoke sometimes up to five packs of cigarettes a day for commercial filming and photoshoots for print ads. It’s no wonder that after only ten years of resigning as the character, both had passed away.
McClean’s family sued Philip Morris after his death claiming they held responsibility. Wayne McClaren lived for many years after being diagnosed lung cancer and promoted smoking-cessation campaigns.
According to the source of this article, it is said that the first owner of the company which produced Marlboro cigarettes, Phillip Morris too, died of lung cancer. However, the validity of this statement is questionable because the cause of Phillip Morris’s death was not mentioned in biographies available online. But the possibility remains there…
So, draw every smoker a lesson from this story!
“Bad water kills more children than war.”
Simple but very clever print ad with nice photography job for Unicef by Jung von Matt, Sweden from 2007.
We’re all the same - Give a chance for people with mental disabilities
Copy: “Thank you for treating us like regular people.”
Advertising Agency: Shalmor Avnon Amichay/ Y&R Interactive
Client: Akim, an association in Israel which helps integrate people with intellectual disabilities back into the society
PSA of the day
"The more you drink, the slower you react. Please drink responsibly."
Motorcycle eye chart by Utah Highway Safety Office
Advertising Agency: Richter7, Salt Lake City, USA
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Published: November 2011
UNICEF. Turn off TV. Turn on life.
"See what you can switch on, when the screen is off. Unicef"
Advertising Agency: Lowe, Jakarta, Indonesia
Creative Director: Ferly Novriadi
Art Director: Tania Huiny
Copywriter: Ferly Novriadi