42 posts tagged print
Russian Roulette: Powerful “Don’t Drink and Drive” public service ad by Lowe GGK Vienna, Austria from 2011
The translation of the copy: “With just one shot, you risk everything. Alcohol at the wheel kills.”
Multiple award-winning 360 degree integrated campaign titled “The end is only the beginning” for AMC’s zombie-survival television series “The Walking Dead” by South African advertising agency Ireland/Davenport, Cape Town
The campaign received an “In Book Multi-Platform Branding and Promotions” award at D&AD, and an “Outdoor Design Merit” at The One Show Design.
What’s the price of a bottle of drink? - Impressive print ad campaign for the foundation named “Campaign Against Drink and Driving” (CADD) by JWT London from 2010
Oldie but goodie - Simple but great minimalist print ad for Nivea Night Care creme by TBWA/NEBOKO, Netherlands from 2005
Simple and funny ad for Olympian’s News magazine
- The Power of Press -
These brilliant long-copy ads, created for National Newspapers of Ireland and written by the two genius copywriters of Ireland’s leading creative agency Chemistry, Adrian Fitz-Simon and Emmet Wright, deservedly won D&AD Awards in “Newspaper Press Advertising Black & White” category in 2006.
Eat it without having to drink it - “World’s first tasteable ad” is unfortunately not the world’s first as Ogilvy One, Dubai claims
So, one more “edible” ad, this time for Fanta by OgilvyOne, Dubai. It’s not a big thing at all, we’ve already seen it before for Volkswagen by Ogilvy, Cape Town, so it would be more interesting if they would have made it this time in digital. Just imagine people while licking the screen of their phones or tablets! : )
But seriously, I don’t even understand what they were thinking at Ogilvy, someone would just rip out a page from a magazine and would eat it just to taste a soft drink "without having to drink it"? WTF???
I don’t really know what people eat in the United Arab Emirates, but maybe not I am the only one who thinks eating print ads is not too hygienic, whatever eatable ingredients they’re made from. Somehow I just can’t imagine people chewing magazines by the newspaper stands…
They were thinking it would be a creative idea, but it isn’t!
Introducing the Big Mac in 1969
It’s your choice: Condom or Baby. Durex ad by unknown agency.
“There are enough angry faces on the road. Drive Friendly.” - Nice student work for Fiat by Humber College, Toronto
Great example of typography in advertising - Public service ad for United Nations Fund’s World Population Day from 2006
Did you know that two actors who played “Marlboro Man” died of lung cancer?
The ‘Marlboro Man’ was a character, commonly featured from 1954 to 1999 depicted as a rugged cowboy, conceived by legendary advertising executive, Leo Burnett in 1954 to popularize filtered cigarettes (which at the time were considered feminine) of Philip Morris, the company owning Marlboro, and as a good advertising character, he built a huge fan base for the brand.
However, it turns out that the life in “Marlboro Country” was not so joyful. Namely, two of the actors who portrayed ‘Marlboro Man’ died of lung cancer, a disease caused by cigarette smoking.
Wayne McClaren (appeared in the cigarette advertisement in the year 1976 and died of lung cancer in 1992) and David McClean, who also died of lung cancer in the year 1995, were both hired as actors, and forced to smoke sometimes up to five packs of cigarettes a day for commercial filming and photoshoots for print ads. It’s no wonder that after only ten years of resigning as the character, both had passed away.
McClean’s family sued Philip Morris after his death claiming they held responsibility. Wayne McClaren lived for many years after being diagnosed lung cancer and promoted smoking-cessation campaigns.
According to the source of this article, it is said that the first owner of the company which produced Marlboro cigarettes, Phillip Morris too, died of lung cancer. However, the validity of this statement is questionable because the cause of Phillip Morris’s death was not mentioned in biographies available online. But the possibility remains there…
So, draw every smoker a lesson from this story!
Brilliant minimalist print ad for Adidas Sandals
McDrive ad by DDB, Stockholm
Award-winning “American Odysseys: Writings by New Americans” book cover design with a real pencil by New York City-based YesYesYes Design art and creative director-designer Joe Shouldice