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12 posts tagged package

ABSOLUT Vodka produces 4 million beautifully and absolutely different limited-edition “ABSOLUTE Unique” bottles

In order to produce these extremely challenging bottles, 38 different colors were used, 51 pattern types were applied and the company had to re-engineer its whole production process.

This means that every single bottle is unique, not a single one of the bottles is the same as any other from the collection.

Mattias Elg, a Quality Management Professor from the Linköping University in Sweden, calculated that ABSOLUT could create 94 quintillion bottles -that’s 94 times 10 to the 18th power- before two similar ones would appear. That equals more than 13 million bottles for each person on Earth.

C’mon, let’s match two all the same bottles! : )

Check out the behind the scenes video, too:

via Branding Magazine

Brand new unified packaging line for flavored Coke, Diet Coke, and Coke Zero

“Google ‘Cherry Coke’ and see how many looks you discover. Or lemon. Vanilla. Then factor in Diet Coke. Coke Zero. At any given time there used to be 100+ distinct package designs globally—born of regional, cultural or legal differences—that defy the character of the world’s most integrated brand. We looked at the crescents and ripples that appear around floating objects. We mimicked the wet highlights that imply lusciousness, and what emerged was a tasty, delicious look that’s making a splash—and refreshing the world.”

Designed by Platform, Inc.

via The Dieline

Eating Nemo - DM sushi package for ‘Finding Nemo 2’ premiere
This edible DM piece was sent to media planners and buyers before  lunchtime to encourage them to book advertising space in TV2’s Sunday  Premier Movies. The DM piece generated unprecedented enquiries to the  sales team, 100% of ad space in this property and 90% recall of the DM.
I don’t think it would be a clever idea carrying this out for wholesale trade, it would be frightening for kids seeing Nemo this way on shelves at stores. :)
Advertising Agency: Saatchi & Saatchi, Auckland

Eating Nemo - DM sushi package for ‘Finding Nemo 2’ premiere

This edible DM piece was sent to media planners and buyers before lunchtime to encourage them to book advertising space in TV2’s Sunday Premier Movies. The DM piece generated unprecedented enquiries to the sales team, 100% of ad space in this property and 90% recall of the DM.

I don’t think it would be a clever idea carrying this out for wholesale trade, it would be frightening for kids seeing Nemo this way on shelves at stores. :)

Advertising Agency: Saatchi & Saatchi, Auckland

Pure minimalistic design Colorless, eco friendly execution Embossed Coca-Cola logo

Colorless, eco friendly Coke can with awesome minimalist design

This neat eco friendly Coca-Cola package proposal by Ryan Harc is totally COLORLESS. The convex design substitutes the usual colorful sprayed can and helps reduce energy by eliminating the need to separate toxic color paint from aluminum in the recycling process.

Besides, the can has a natural, pure minimalist shape with embossed logo that looks really cool.

Brilliant, I love it!