89 posts tagged marketing
Creative tennis court guerrilla ad for Sony’s portable game console PSP by students of School of Visual Arts, New York
People were offered 2 kinds of beer: premium beer for $2.50 and bargain beer for $1.80. Around 80% chose the more expensive beer.
Now a third beer was introduced, a super bargain beer for $1.60 in addition to the previous two. Now 80% bought the $1.80 beer and the rest $2.50 beer. Nobody bought the cheapest option.
Third time around, they removed the $1.60 beer and replaced with a super premium $3.40 beer. Most people chose the $2.50 beer, a small number $1.80 beer and arounf 10% opted for the most expensive $3.40 beer. Some people will always buy the most expensive option, no matter the price.
You can influence people’s choice by offering different options. Old school sales people also say that offering different price point options will make people choose between your plans, instead of choosing whether to buy your product or not.
How to test it: Try offering 3 packages, and if there is something you really want to sell, make it the middle option.
Personal trainer Roland Semprie’s creative training T-shirt design
Funny ambient ad for Curitiba gyms’ karate courses
"Hidden" product placement from Japan
Did you know that two actors who played “Marlboro Man” died of lung cancer?
The ‘Marlboro Man’ was a character, commonly featured from 1954 to 1999 depicted as a rugged cowboy, conceived by legendary advertising executive, Leo Burnett in 1954 to popularize filtered cigarettes (which at the time were considered feminine) of Philip Morris, the company owning Marlboro, and as a good advertising character, he built a huge fan base for the brand.
However, it turns out that the life in “Marlboro Country” was not so joyful. Namely, two of the actors who portrayed ‘Marlboro Man’ died of lung cancer, a disease caused by cigarette smoking.
Wayne McClaren (appeared in the cigarette advertisement in the year 1976 and died of lung cancer in 1992) and David McClean, who also died of lung cancer in the year 1995, were both hired as actors, and forced to smoke sometimes up to five packs of cigarettes a day for commercial filming and photoshoots for print ads. It’s no wonder that after only ten years of resigning as the character, both had passed away.
McClean’s family sued Philip Morris after his death claiming they held responsibility. Wayne McClaren lived for many years after being diagnosed lung cancer and promoted smoking-cessation campaigns.
According to the source of this article, it is said that the first owner of the company which produced Marlboro cigarettes, Phillip Morris too, died of lung cancer. However, the validity of this statement is questionable because the cause of Phillip Morris’s death was not mentioned in biographies available online. But the possibility remains there…
So, draw every smoker a lesson from this story!
Apple trademarks “distinctive design” of Apple Stores
As Patently Apple reports, the Cupertino, CA-based tech giant has trademarked the design and layout of its retail stores, nine years after the current look was first introduced in Pasadena, California, the way Steve Jobs and Ron Johnson, the company’s former head of retail, envisioned it.
The U.S. Patent & Trademark Office this week published the tech giant’s latest trademark certificate, which covers the “distinctive design & layout” of the 400 stores worldwide.
The trademark consists of the design of the typical Apple Store layout, with wide tables in the middle and benches around the sides where customers can try out the latest products, as well as the Genius Bar helpdesk at the back.
Simple yet very clever ad for search engine optimization and online marketing company SEO Dudes
Bendtner punished because of flashing his branded “lucky pants” after scoring against Portugal
Just found an article I saved for later last summer and totally forgot about it! Sorry! : )
So, at the last year’s football European Championship in Ukraine, Denmark striker Nicklas Bendtner has been banned for one competitive match and fined €100,000 for showing his sponsored underwear versus Portugal.
The player revealed a logo of one of his friends’ betting company on his underpants during the celebration of his second goal in the 3-2 loss against Portugal on June 13.
When questioned afterwards about the incident, Bendtner said: “It is just a pair of lucky boxer shorts that I used in the first game as well and have used before the tournament. I didn’t know I was breaking any rules but I am aware of that now.”
So, 100,000 plus a game. Pretty good price for a few seconds of advertising, but (almost) the whole world saw it. What do you think, was it worth it?
Get your ticket to the space, ‘cause “Nothing beats an astronaut. Ever.”
And now, thanks to AXE, you can be an astronaut, too.
The men’s grooming brand, encouraged by the success of Red Bull Stratos project, to promote its brand new fragrance line named Apollo, teamed up with NASA’s 1969 Apollo 11 mission moonwalker Buzz Aldrin, the second man to set foot on the moon after recently deceased Neil Armstrong, to launch an online contest that promises to send 22 selected lucky people into the space (or at least to the edge of it) and, of course, back aboard on a private spaceship named Lynx (which is funny, because this is exactly the name of Axe in some English speaking parts of the world), built by the U.S. company XCOR Aerospace and operated by the tourism firm Space Expedition Curacao.
The contest is open to both men and women in more than 60 countries who sign up on the AXE Apollo Space Academy website and write about why they should be chosen to fly in space, while others will vote on the entries. The deadline to enter is Feb. 3, so, if you want to get your ticket “to the infinity, and beyond”, as Buzz
Aldrin Lightyear would say, do not hesitate.
The 22 winners will be selected during the AXE Global Space Camp in Orlando, Florida for a final round, which will feature different competitive space-simulation tests, such as a flight in a jet or a zero gravity experience.
"The AXE Apollo launch is the biggest and most ambitious in the AXE brand’s 30-year history," AXE’s global vice president Tomas Marcenaro said. "For the first time, we’re simultaneously launching one global competition in over 60 countries offering millions of people the opportunity to win the most epic prize on Earth. A trip to space — yes, actual space."
So, it seems space advertising has begun. Now, it’s time for advertising experts to think about how to launch some billboards to outer space for space tourists.
Creative Ricola cough drop and breath mint packaging from “Unwrap your voice” campaign by Jung von Matt, Hamburg
Probably Santa is the most famous and most effective advertising character of all time
Do you agree?
I mean, throughout the decades, Santa Claus has been used by many companies to advertise their products around Christmas: Santa has helped sell almost everything from Coca-Cola to tech gadgets, toys, books, clothing, jewellery, vehicles, even tobacco products, just to say a few things.
I wonder if Santa got paid for advertising all that stuff? :-)
The “Cannes Lions 2013 Creative Marketer of the Year Award” goes to…Coca-Cola
The company also won more than 100 Lions over the years, and their first award back in 1967. Now, the world’s largest beverage company bags another well-deserved award for its design, advertising and branding performance on the market.
Click on the picture above for the details and check out Coca-Cola’s best campaigns in 2012!
TIME magazine cover from May 15, 1950
Cover story illustration: “The Sun Never Sets on Cacoola.” (Cacoola = name for Coca-Cola in Cairo).
Apple reveals the brand new McBook Pro with Retina Display and onion slices