The CreaTimes

This funny ad, created by Leo Burnett, Paris for French toilet paper company Le Trefle, proves that paper still has a future even in this digital world…at least in the toilet

Did you know that two actors who played “Marlboro Man” died of lung cancer?

The ‘Marlboro Man’ was a character, commonly featured from 1954 to 1999 depicted as a rugged cowboy, conceived by legendary advertising executive, Leo Burnett in 1954 to popularize filtered cigarettes (which at the time were considered feminine) of Philip Morris, the company owning Marlboro, and as a good advertising character, he built a huge fan base for the brand.

However, it turns out that the life in “Marlboro Country” was not so joyful. Namely, two of the actors who portrayed ‘Marlboro Man’ died of lung cancer, a disease caused by cigarette smoking.

Wayne McClaren (appeared in the cigarette advertisement in the year 1976 and died of lung cancer in 1992) and David McClean, who also died of lung cancer in the year 1995, were both hired as actors, and forced to smoke sometimes up to five packs of cigarettes a day for commercial filming and photoshoots for print ads. It’s no wonder that after only ten years of resigning as the character, both had passed away.

McClean’s family sued Philip Morris after his death claiming they held responsibility. Wayne McClaren lived for many years after being diagnosed lung cancer and promoted smoking-cessation campaigns.

According to the source of this article, it is said that the first owner of the company which produced Marlboro cigarettes, Phillip Morris too, died of lung cancer. However, the validity of this statement is questionable because the cause of Phillip Morris’s death was not mentioned in biographies available online. But the possibility remains there…

So, draw every smoker a lesson from this story!

Source ezinearticles.com

Rainbow Queen returns Do you remember? A few days ago, I posted this infographic published in magazine Vogue and I mentioned in my post that Queen Elizabeth II has a so colorful wardrobe that she would easily fit into the role of the Pantone face, too. Now, Pantone and Leo Burnett London came up with this limited edition nice little Pantone color wheel, named Diamond Jubilee Color Guide, based on the last 6 colorful decades of the British monarch’s notorious color-matched outfits. Each outfit lists a Pantone number, and the date and location Her Majesty wore the clothing.

Rainbow Queen returns

Do you remember? A few days ago, I posted this infographic published in magazine Vogue and I mentioned in my post that Queen Elizabeth II has a so colorful wardrobe that she would easily fit into the role of the Pantone face, too.

Now, Pantone and Leo Burnett London came up with this limited edition nice little Pantone color wheel, named Diamond Jubilee Color Guide, based on the last 6 colorful decades of the British monarch’s notorious color-matched outfits. Each outfit lists a Pantone number, and the date and location Her Majesty wore the clothing.

Source pantone.com

Jeep-in - Geo-localisation online game in the nature

Advertising Agency: Leo Burnett Warsaw

Source adsoftheworld.com

Heineken: Meet new people at a music festival via QR-codes

Why do people go to music festivals? For the music, obviously. And also to meet new people. Of course. Now, Heineken gives you the opportunity to meet them…using your smartphone. Of course.

Well, world is changing.

Advertising Agency: Leo Burnett Warsaw
Creative Director: Heinze.Iwinski
Copywriter: Anna Gadecka, Kamil Kowalczyk
Art Director: Yigit Unan, Nina Lupinska, Robert Chudzik

Beck’s Sobriety Test Mobile App

After you downloaded this little useful app for iPhone and Android, it helps you choose a taxi within your arrea, then it tests your sobriety with a little game and if you fail the test and the app feels you drank too much tonight, automatically calls a cab for you. So easy. So, feel free to drink a Beck’s, this app helps you to go home, whenewer you are.

Advertising Agency: Leo Burnett Belgrade