3 posts tagged journalism
The cover of the last Newsweek print issue
"Newsweek announced in October that, after nearly 80 years, it would shut down its print production due to the slump in print advertising sales, a common story among many print publishers in today’s rapid-fire online news cycle.
But this final print issue doesn’t signal closing doors for Newsweek. In 2013, it will move to an online-only publication called Newsweek Global. The new version will serve as “a single, worldwide edition targeted for a highly mobile, opinion-leading audience who want to learn about world events in a sophisticated context,” the company said in a post published a couple of months ago.”
Article without dots demonstrates the effectiveness of a blackhead remover
Agency asked a popular teen magazine to remove all the dots from an article to dramatize the benefits of Yardley’s Blackhead Solution.
Advertising Agency: Bester Burke Slingers, Cape Town, South Africa
Creative Director: Wallace Seggie
Art Director: Tim Jones
Copywriter: Ruan AJ Coetzee