2 posts tagged human spirit
Nike “Make It Count” campaign in the spirit of preparations for the London 2012 Olympic Games
Nike has launched a campaign for the new year, suggesting that we all step up and ‘Make It Count’. The campaign stars a number of the UK’s top athletes making personal pledges for 2012. It then encourages everyone else to join in on Twitter, by announcing their own goals via the hashtag #makeitcount.
Advertising Agency: Wieden + Kennedy London and AKQA
via Creative Review
Gatorade. Win from within.
Gatorade athletes know what they put on “isn’t enough”. Once you have everything for the outside, it’s time to start thinking about what you put on the inside. Sport is driven from the inside out.
Advertising Agency: TBWA\Chiat\Day, USA