The CreaTimes

Creative DM solution for Domino’s Pizza by Artplan, São Paulo made in partnership with video rental stores in Brazil

Just put the rented DVD in the player, start playing it, and while you enjoy the movie, thanks to the interaction of the heat of the DVD player and the DVD’s thermal ink, by the end of the movie, the disc transforms into a “hot, tasty pizza” with the message on it “Did you enjoy this movie? The next one will be even better with a hot and delicious Domino’s Pizza!”.

Brilliant!

Check out the video on how it works in the real life!

Clever, low-budget DM method by RMG Connect, Madrid to popularize Smart Fortwo urban cars among people living in city centers
The agency came up with the idea to drop small cardboard cars, made with a simple technology using elastic bands, that automatically fold up to the original form of the car, into the mailboxes of the target audience to promote the car’s main benefit that it requires the least parking space and it can be parked anywhere (or at least almost anywhere), even in the crowded city centers.

Clever, low-budget DM method by RMG Connect, Madrid to popularize Smart Fortwo urban cars among people living in city centers

The agency came up with the idea to drop small cardboard cars, made with a simple technology using elastic bands, that automatically fold up to the original form of the car, into the mailboxes of the target audience to promote the car’s main benefit that it requires the least parking space and it can be parked anywhere (or at least almost anywhere), even in the crowded city centers.