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15 posts tagged campaign
Multiple award-winning 360 degree integrated campaign titled “The end is only the beginning” for AMC’s zombie-survival television series “The Walking Dead” by South African advertising agency Ireland/Davenport, Cape Town
The campaign received an “In Book Multi-Platform Branding and Promotions” award at D&AD, and an “Outdoor Design Merit” at The One Show Design.
What’s the price of a bottle of drink? - Impressive print ad campaign for the foundation named “Campaign Against Drink and Driving” (CADD) by JWT London from 2010
“Blood saves.” - Nicely illustrated print ad campaign for Red Cross by TBWA, Colombia
Beautifully illustrated print ad campaign with the tagline “Undomesticate” for Uranium Jeans from Santiago de Chile by advertising agency Inbrax
The “Cannes Lions 2013 Creative Marketer of the Year Award” goes to…Coca-Cola
The company also won more than 100 Lions over the years, and their first award back in 1967. Now, the world’s largest beverage company bags another well-deserved award for its design, advertising and branding performance on the market.
Click on the picture above for the details and check out Coca-Cola’s best campaigns in 2012!
New Google subway ad as part of the “Good to know” campaign
Nice Weight Watchers campaign - “Treat yourself better.”
Advertising Agency: FRED & FARID, Paris, France
Portions have grown. Chances have decreased.
Anti-obesity deterrent campaign against junk food consumption by New York City’s health department.
Nike “Make It Count” campaign in the spirit of preparations for the London 2012 Olympic Games
Nike has launched a campaign for the new year, suggesting that we all step up and ‘Make It Count’. The campaign stars a number of the UK’s top athletes making personal pledges for 2012. It then encourages everyone else to join in on Twitter, by announcing their own goals via the hashtag #makeitcount.
Advertising Agency: Wieden + Kennedy London and AKQA
via Creative Review
Sometimes less is more - Simple but great minimalist print campaign for Corre Cutia Bookstore
Nice idea using the headline as part of the picture on one of the buildings. Well done, I love it!
Advertising Agency: Lápisraro Comunicação, Belo Horizonte, Brazil
Creative Directors: Carla Madeira, Cristina Cortez
Art Director: Francisco Valle
Copywriter: Gustavo Costa
Illustrator: Francisco Valle
Published: December 2011
First worldwide print campaign for UNILEVER by Ogilvy & Mather New York
(via yourbrandisshowing)
The slowdown of the advertising process in the last 50 years
(via helloyoucreatives)
“The greenest leaflet in the world”
Let me introduce, the among many other prizes, now Golden Drum (in “New or innovative” category) and Silver Drum (in “Direct campaigns” category) winner in Portoroz, Slovenia work of my compatriots by the Hungarian Akció 360 advertising agency, “The greenest leaflet campaign in the world” to you.
To collect donations for WWF, Akció 360 reached 285,142 people with 1 leaflet.
How?
Here is the short idea explanation:
“We reached more than 280.000 people with only one leaflet and no media spending. We printed the leaflet, asked two volunteers, disguised as pandas, to stand at the ends of the escalator in a shopping mall. Volunteer no. 1. gave the leaflet to a consumer, volunteer no. 2. took it back after reading and gave it to someone heading for the opposite direction. And so on, the leaflet went round and round instead of landing in the trash. We shot a short video of the activity and sent it to journalists and bloggers. The message reached 285.142 people in two weeks without any money spent on the campaign.
Congratulations boys and girls, nicely done, we are very proud of you, keep it up!
Credits:
Product and services category: Public interest and awareness
Registrant: AKCIÓ 360 REKLÁMÜGYNÖKSÉG KFT.
Country: HUNGARY
Brand name: WWF
Advertiser: WWF Hungary
Advertising agency, city: Akció 360, Budapest
Art director: Attila Nyéki
Copywriter: Attila Nyéki
Creative director: Attila Nyéki
Project manager: Ákos Misinszki, Bernadett Samodai
Director: Tamás Gács
Production company: Umbrella
Other credits: Alexa Antal, WWF
Art & Copy
A must-see powerful documentary about advertising and inspiration for those working or who want to work in the ad- and communication industry.
“Superb.” – Chicago Sun-Times
“A deeply fascinating movie…you’ll probably never be able to look at commercials and ads the same way again.” – ComingSoon.net
“Like a good ad, Art & Copy bounds along and never bores. That’s a big credit to Pray’s savvy compilation and of editor Philip Owens’ crisp cuts.” – Hollywood Reporter
“The joy that these creative types experience when their work is successful and the seriousness with which they approach their craft comes shining through. Along the way, viewers get caught up in their exuberance.” – NY1-TV
Scirocco Cup: Interactive online promotion for New VW Scirocco
As the first manufacturer in China to host a professional racing event, Volkswagen needed to build excitement for its series and the racing camp that would followed by sparking interest amongst car enthusiasts. Working with Ogilvy Beijing, the brand placed inserts into one of China’s most popular car magazines that were shaped like the steering wheel from the car, and invited readers to take part in the 2010 Scirocco Cup Augmented Reality Challenge.
After heading over to sciroccocupchina.com, players could hold up the insert to their webcam and take control of a Scirocco race car, dictating left to right movement on screen by turning the wheel shaped maker
Prize: Cannes Lions 2011 - Bronze Media Lion
Advertising Agency: Ogilvy, Beijing, China
Client: Volkswagen AG
Online Campaign: “Scirocco Cup”
Date Of The Promotion: 2011
