121 posts tagged branding
Creative tennis court guerrilla ad for Sony’s portable game console PSP by students of School of Visual Arts, New York
Creative promotional matchbox packaging design for Ford Ranger truck with extendable cargo bed
People were offered 2 kinds of beer: premium beer for $2.50 and bargain beer for $1.80. Around 80% chose the more expensive beer.
Now a third beer was introduced, a super bargain beer for $1.60 in addition to the previous two. Now 80% bought the $1.80 beer and the rest $2.50 beer. Nobody bought the cheapest option.
Third time around, they removed the $1.60 beer and replaced with a super premium $3.40 beer. Most people chose the $2.50 beer, a small number $1.80 beer and arounf 10% opted for the most expensive $3.40 beer. Some people will always buy the most expensive option, no matter the price.
You can influence people’s choice by offering different options. Old school sales people also say that offering different price point options will make people choose between your plans, instead of choosing whether to buy your product or not.
How to test it: Try offering 3 packages, and if there is something you really want to sell, make it the middle option.
Clever, low-budget DM method by RMG Connect, Madrid to popularize Smart Fortwo urban cars among people living in city centers
The agency came up with the idea to drop small cardboard cars, made with a simple technology using elastic bands, that automatically fold up to the original form of the car, into the mailboxes of the target audience to promote the car’s main benefit that it requires the least parking space and it can be parked anywhere (or at least almost anywhere), even in the crowded city centers.
Caffeine-free version of Coke Zero hits the US stores in stylish, glamorous can design this summer
This amazing logo, titled “Gift a life” and designed for “Committee of Organ Donation in Lebanon” by DDB Dubai, won a Gold Pencil award in “Branding/Logo design” category at last year’s One Show
Personal trainer Roland Semprie’s creative training T-shirt design
2 in 1 ad - After gaining some weight at McDonald’s, you can lose it at Arnold Gym…or vice versa
"Hidden" product placement from Japan
Sponsored Heroes by Roberto Vergati Santos
Chocolate-flavored stamps launched by Belgian postal service
After edible print ads, here’s the new insanity: Chocolate stamps (that allegedly taste and smell like exactly the original Belgian chocolate) have been launched by the Belgian postal service to celebrate the country’s popular national delicacy.
I already see as chocolate- and LSD addicts stand in line at the Belgian post offices to “choose the traditional mailing instead of emailing”. But attention: Probably it could be as addictive as eating chocolate or using drugs! :-)
Skomakeri Framåt - “Handmade shoes since 1945.”
Did you know that two actors who played “Marlboro Man” died of lung cancer?
The ‘Marlboro Man’ was a character, commonly featured from 1954 to 1999 depicted as a rugged cowboy, conceived by legendary advertising executive, Leo Burnett in 1954 to popularize filtered cigarettes (which at the time were considered feminine) of Philip Morris, the company owning Marlboro, and as a good advertising character, he built a huge fan base for the brand.
However, it turns out that the life in “Marlboro Country” was not so joyful. Namely, two of the actors who portrayed ‘Marlboro Man’ died of lung cancer, a disease caused by cigarette smoking.
Wayne McClaren (appeared in the cigarette advertisement in the year 1976 and died of lung cancer in 1992) and David McClean, who also died of lung cancer in the year 1995, were both hired as actors, and forced to smoke sometimes up to five packs of cigarettes a day for commercial filming and photoshoots for print ads. It’s no wonder that after only ten years of resigning as the character, both had passed away.
McClean’s family sued Philip Morris after his death claiming they held responsibility. Wayne McClaren lived for many years after being diagnosed lung cancer and promoted smoking-cessation campaigns.
According to the source of this article, it is said that the first owner of the company which produced Marlboro cigarettes, Phillip Morris too, died of lung cancer. However, the validity of this statement is questionable because the cause of Phillip Morris’s death was not mentioned in biographies available online. But the possibility remains there…
So, draw every smoker a lesson from this story!
Apple trademarks “distinctive design” of Apple Stores
As Patently Apple reports, the Cupertino, CA-based tech giant has trademarked the design and layout of its retail stores, nine years after the current look was first introduced in Pasadena, California, the way Steve Jobs and Ron Johnson, the company’s former head of retail, envisioned it.
The U.S. Patent & Trademark Office this week published the tech giant’s latest trademark certificate, which covers the “distinctive design & layout” of the 400 stores worldwide.
The trademark consists of the design of the typical Apple Store layout, with wide tables in the middle and benches around the sides where customers can try out the latest products, as well as the Genius Bar helpdesk at the back.
Brilliant minimalist print ad for Adidas Sandals