451 posts tagged advertising
As a passionate, “hungry and foolish”, storyteller, right-brained, wannabe copywriter who thinks outside the box, I’m looking for talented, enthusiastic art director/advertising design and film students or juniors, with similar qualities and ambitions as me: http://about.me/rolandszelindi, mainly in London, UK (or thanks to the internet, practically, anywhere in the world) to work on joint projects (from my portfolio, full of kick-ass advertising and branding ideas, crazy creative ideas and short stories, copies, slogans, commercial and film scripts, or via joint brainstormings) to get into the industry together and make our dreams come true of working at a cool ad agency.
Please, contact me if you recognize yourself by these lines, if you know someone, or if you could help me somehow!
Thank you for reading this and also for your help in advance!
Have a nice day!
Creative tennis court guerrilla ad for Sony’s portable game console PSP by students of School of Visual Arts, New York
All creatives’ nightmare: When the
Reaper Deadline comes for you
Russian Roulette: Powerful “Don’t Drink and Drive” public service ad by Lowe GGK Vienna, Austria from 2011
The translation of the copy: “With just one shot, you risk everything. Alcohol at the wheel kills.”
Creative promotional matchbox packaging design for Ford Ranger truck with extendable cargo bed
People were offered 2 kinds of beer: premium beer for $2.50 and bargain beer for $1.80. Around 80% chose the more expensive beer.
Now a third beer was introduced, a super bargain beer for $1.60 in addition to the previous two. Now 80% bought the $1.80 beer and the rest $2.50 beer. Nobody bought the cheapest option.
Third time around, they removed the $1.60 beer and replaced with a super premium $3.40 beer. Most people chose the $2.50 beer, a small number $1.80 beer and arounf 10% opted for the most expensive $3.40 beer. Some people will always buy the most expensive option, no matter the price.
You can influence people’s choice by offering different options. Old school sales people also say that offering different price point options will make people choose between your plans, instead of choosing whether to buy your product or not.
How to test it: Try offering 3 packages, and if there is something you really want to sell, make it the middle option.
A great and simple campaign for Coca-Cola
The Athletes campaign was developed at McCann Germany/ McCann Geneva by creative director/copywriter Bill Biancoli, art directors Birol Bayraktar, Michael Jacob, Florian Fischkal, illustrator Yue-Shin Lin, and account manager Christiane Hahn.
Adidas Ferris wheel ambient ad featuring goalkeeper Petr Čech
PSA draws drivers’ attention to slow down before pedestrian crossings
"Feel Beautiful in Your Own Skin, and Let Animals Keep Theirs. Say No to Fur." PETA Ad featuring Miss USA pageant winners
Smart Fortwo - offroad. Nice work selling in an ad where you get to wreck the product and highlight it’s failings
It’s very funny, I really laughed out loud.
Nice print ad for online dating site Parship.com by Euro RSCG Vienna, Austria from 2009
Simple but great minimalist bus stop ad for NYC Taxi
One of the most creative innovations of the last years in the music industry: Kontor Records Back to vinyl - The office turntable
Creative ambient ad to promote Alberta’s ski resorts