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28 posts tagged ad
Ass-vertising - Nice graphic trick with beer bottles in a print ad for Ursus beer, Romania
via Copyranter
Source 
Copywriter vs. Art Director: The Moleskine
Iconic Yellow Pencil-winning ‘Jordan 1 Newton 0’ Nike Air poster from 1993 by ad agency Simons Palmer Denton Clemmow & Johnson symbolizes the brand beating even the laws of physics
Difference Between Left Brain And Right Brain - Beautiful Mercedes Campaign From Israel
Undoubtedly this is a fine piece of art, absolute favourite, the most beautiful print campaign what I’ve ever seen and I don’t care if there’s no connection between the product (Mercedes) and the concept, I adore it. Lovely colours, flawless art direction and awesome copy.
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Client: Mercedes-Benz
Campaign: “Left brain - Right brain”
Published: 2011
Hellish force on the roads - Lamborghini Aventador LP 700-4
Another favourite. German precision in a commercial for an Italian sports car, that’s what I call cooperation. And the end result? A breathtaking, creative, sexy spot with a real monster empowered by relentless dark forces.
The Lamborghini Aventador LP 700-4 is undoubtedly the car of the Devil. The numbers speak for themselves:
The 6.5-litre V12 engine producing 691 hp (515 kW). Its transmission, a single-clutch 7-speed semi-automatic, but despite being single-clutchgear-shifts are accomplished in 50 milliseconds. 0-100 km/h in just 2.9 seconds, top speed is 350 km/h.
Lamborghini says that the Aventador is two generations ahead of anything else on sale, using Formula One-style suspension and a lightweight carbon fibre monocoque.
“The new Lamborghini Aventador LP 700-4. With its brutal power, outstanding lightweight engineering and phenomenal handling precision, the new Lamborghini Aventador LP 700-4 is proof of such a force. This is a car that is not only unrivaled. It is incomparable to anything else in existence - a true revolution.”
Certainly (and unfortunately) I’m not the target audience, but if I had enough money to buy a luxury sports car, sure I would choose the Aventador…or a Maserati. Dear Santa…
Teaser: http://www.youtube.com/watch?v=2Zmz6kihHP8
Behind the scenes video of the commercial: http://www.youtube.com/watch?v=ni3gE0j29Zs
Creative Agency: Philipp und Keuntje GmbH, Germany
Production: Sehsucht GmbH Hamburg, Germany
Client: Automobili Lamborghini S.p.A.
Spot: “Triumph”
Published: 2011
Vw Golf GTI: “From 0 to 100 km/h in 6,9 seconds”
Agency: Grey, Israel
Client: Volkswagen
Campaign: “From 0 to 100 km/h in 6,9 seconds”
Date: 2011
Twitter’s first commercial: Faster than #earthquakes
This post, originally published on Adweek, is written by David Gianatasio.
Twitter has been taking hits on just about all fronts for its first real commercial, which shows one of its software engineers, Danny Hertz, sitting in a New York lunchroom when he gets a tweet about last week’s earthquake—just before the room starts shaking and he gets pelted (harmlessly) by debris falling from all directions. He appears blissfully unconcerned as he continues reading the Shit My Dad Says book and prominently holding a Twitter mug. The consensus is that the spot is boring, self-absorbed, insensitive and rewrites history to portray the quake as worse than it was.
I think MSNBC nails it: “The tardiness of this topic seems counterproductive to the message of Twitter’s immediacy it’s attempting to send.” By taking the in-joke/doofus-humor approach, Twitter sells itself short and undermines its relevance to the daily lives of millions of tweeters worldwide. Sure, Twitter can be a geeky time waster, but it’s also sparked a seismic shift in the way people communicate and played a role on the global stage. It really can shake things up, and could use some advertising to match.
MINI: “Another day, another adventure”
A nose for exotic exploits can lead to some tricky situations. Luckily the cockpit of the new MINI Coupé is a perfect place for adventure - and escape.
The car manufacturer Mini has launched a convertible and to put this in the spotlight, they created three commercials. One taking place in Iceland (the spot “Hitchhiker” above), the two others at the Rio de Janeiro’s carnival (“Sunday in Rio”) and Hong Kong (“Love is in the Air”). The tagline is “Another day, another adventure” and all three commercials have their own & strange story. Made by BSUR, Amsterdam.
Advertising Agency: BSUR, Amsterdam, Netherlands
Client: MINI
Spot: “Another day, another adventure”
Date: 2011
New FIFA 12 TV ad featuring football stars like Wayne Rooney, Gerard Piqué and Karim Benzema
Horsepower - Australian Department of Transport, Energy and Infrastructure
Some things are worth waiting for
Public service ad for Government of South Australia
New Cadillac print ad…without the picture of the car
| The new Cadillac is so irresistible, people tear out the picture out of a magazine immediately. Or was it already torn out in the first place?
A great way to attract attention without even showing an image of the car.
Advertising Agency: MacLaren McCann, Toronto, Canada
Published: 2011
Must-see BMW new technologies spot
This video is made by BMW to show their new technologies (Vision ConnectedDrive). Instead of enumerating all their new features, they explain how to steal a pearl necklace taking advantage of their amazing driving technology. Nice example of brand storytelling! Modern but elegant. Brilliant.
Mozambique Music Awards’ amazing art work campaign
If art was a human being, music would be the orgasm. Mozambique Music Awards. It’s our music. It’s our culture.
Advertising Agency: DDB Mozambique, Maputo, Mozambique
Client: Mozambique Music Awards
Campaign: ”It’s our music. It’s our culture.”
Published: 2011
